The big takeaway from all this, whether you are talking about the Cheltenham, Valentine’s Day, Christmas or any other big seasonal event, is that in dealing with affiliates who specialize in these events, there are some pretty straightforward rules:
1) Be prepared well in advance
2) Unique, Compelling Customer Offers are the MOST IMPORTANT factor
3) Don’t Try to Be Something You’re Not
4) Asks the Experts What They Want
